health benefits of their products

Amendment right to make any statements they wanted about the health benefits of their products, so long as they were accurate.

The rules appear to have trod a middle ground between opponents of alcohol, who were outraged that winemakers might be able to make health claims which would encourage people to drink, and those who argued that winemakers had a First Amendment right to make any statements they wanted about the health benefits of their products, so long as they were accurate.